A VIBRANT WORKPLACE
2022 / Completed / Smart Vilage, EG / 1000 Sq.m
Kaf Insurance is an Egyptian insurance company established in 2021 as a collaboration between EFG Hermes, GB Auto, and Tokyo Marine. Kaf aims to provide its customers with insurance services more seamlessly through technology.
The goal of the new workplace project is to elevate the employee experience by prioritizing their well-being in the space and providing them with a distinctive work environment.
OUR SERVICES
Full Design and Implementation
Concept & Programming // Schematic Design // Design Development // Experiential Graphic Design // Construction Documents // Value Engineering // Construction Management
DESIGN CONCEPT
From our field work, we deduced that the Activity-based Workplace (ABW) approach would resonate with their workstyle and enhance the employee experience.
The project’s scope included designing a functional layout and creating a branded environment. The layout is divided into two main zones: “the guest zone” and the “employee zone”.
The guest zone is designed to include all activities that guests would need while maintaining the privacy of the employees’ zone.
The employee zone adopts an Activity-Based Workplace approach that allows employees to work in the most comfortable and effective way. This zone is designed as a sequence of spaces with the work lounge acting as the central hub, around which other spaces are attached. These include quiet areas for concentration, collaborative spaces for team meetings, and private rooms for some managerial roles. The furniture selection aims to allow employees to change their posture throughout the day.
EXPERIENTIAL GRAPHIC DESIGN
In designing the visual experience, our goal was to create a visual experience that effectively conveys the brand’s values of caring, reassurance, optimism, and empathy. This was achieved through the use of geometry, color palettes, patterns, textures, and greenery throughout the space.
At the center of the work-lounge is an art installation that serves as a place-making element. The installation represents a metaphor for the brand’s role in repairing any damage done to customers and returning them back to a state of comfort. The wooden boomerang is an artistic expression of the brand’s core message. It embodies the dynamic movement and main pillars of the brand. When it flies through the air in a circular or elliptical path, it returns back to the thrower.
KAF INSURANCE WORKPLACE
Client : Kaf Insurance
Industry : Financial & Insurance
Area : 1000 Sq.m
Head Count : 90 employees
Location : Smart Village, Egypt
Year : 2022
Status : Completed
Photography : Essam Arafa
