Crafting Corporate Culture Through Design: The Unspoken Language of Office Materials

Adze Team

20 August, 2023

Ever walked into an office and immediately felt a certain ‘vibe’? That’s no accident. The design of a workspace, especially the materials used, can speak volumes about a company’s culture. They are a tangible expression of a company’s ethos, values, and identity.

Imagine stepping into the workplace of a trendy tech startup. Their office might use reclaimed wood and recycled metal. These choices reflect a commitment to sustainability, environmental responsibility, and innovation. Conversely, consider a well-established law firm where you might see marble and rich, dark woods. These materials convey tradition, solidity, and resilience. The materials we choose to surround ourselves with silently tell a story about who we are and what we stand for.

Yet, material selection is more than an aesthetic journey; it affects our emotional and mental well-being. Enveloped in spaces adorned with natural materials like wood or stone, we often find calmness and warmth seeping into our hearts, fostering a relaxed ambiance that gently nudges productivity. In contrast, the modern appeal of glass and steel provides a different narrative—one of transparency, openness, and ceaseless momentum.

Furthermore, the tactile quality of materials we interact with throughout our workday significantly determines our well-being. The feel of the carpet beneath our feet, the solid reassurance of our desk, the soothing warmth of a wooden wall—all these sensory experiences are critical to our comfort, mood, and mental health. The concept of biophilic design—bringing the natural world into our artificial spaces—has been gaining traction for this reason. Including natural elements in workspaces is no longer a mere design fad but a validated way to enhance mental well-being.

Kaf Insurance Workplace, Cairo 2020

Harnessing this wealth of knowledge, we can transform material selection from a design afterthought to a strategic cornerstone for culture building. Materials that mirror an organization’s values, coupled with designs that enhance tactile experiences and incorporate biophilic elements, can shape an environment that is as engaging as it is healthy—a place where people genuinely aspire to work.

Peering into the future, material choices are set for even more exciting times. Innovations are pushing the envelope, making what was once science fiction a tangible reality. Envision a world of self-healing concrete reducing maintenance burdens or pollution-absorbing bricks purifying our workspaces. As we grapple with the pressing urgency of sustainability, such innovative, environmentally-conscious solutions will undoubtedly lead the charge in office design.

In a nutshell, materials in office design go beyond the functional and aesthetic—they actively shape company culture and impact the employee mental well-being, making them an undeniable cornerstone in a company’s identity. As we stand on the cusp of designing future workplaces, a thoughtful and strategic selection of materials offers the promise of visually captivating, vibrant, healthy, and genuinely engaging spaces. It’s time to unleash the power of material choice and embrace the future of workplace design.